We are living through an unprecedented period of economic crisis, one where ecological sustainability now needs to be seen in the context of economic and social sustainability. This requires a new way of thinking about and doing business that makes sustainability its core principle if we are to manage our way successfully out of the current situation.
The key problem in effectively embedding environmental sustainability into business is that business leaders need to break out of a prevailing mindset where nature is viewed as little more than a means to an end.
Similarly, the financial and ensuing economic and societal crises will only be resolved when business leaders, politicians, and the economists whose ideas they draw on recognise that we can no longer continue to use economic resources and ideas as a means to furthering the interests of a few at the expense of the many.
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